Updated: Apr 12
How to Find the Best Digital Marketing Agency?
In order to find the best digital marketing agency, first, we need to understand "what is digital marketing", "will digital marketing benefit your business" and answer the question "how do I get more leads for my business?" - which should be the purpose of any marketing.
What is a Digital Marketing Agency?
Digital marketing, according to the dictionary, is the marketing of products or services using digital technology, mostly the internet, but also mobile phones, display advertising, and other forms of digital media. It's easy to explain in one sentence, but doing it right and ensuring that all of your digital marketing initiatives are operating together rather than in silos may be a difficult process. This is when the best digital marketing agencies' skills and experience might come in handy.
For businesses, traditional advertising, newspapers, and paper directories, such as Yellow Pages, are becoming less successful. People nowadays are linked to the internet all day, every day and "live online," as opposed to a few years ago when they would go to a computer to hunt for a product or service. Searching for information, a product, or a service is as easy as pulling out their laptop or computer at work or taking up their phone or tablet. The goal of digital marketing is to get your information, products, and services in front of people when they are searching online. The best digital firms are familiar with the buying process for your products and services, and they make sure that your information is visible to potential customers at the right time. The many stages of the buying process, such as research, consideration, and purchase, are referred to as "micro-moments" in the digital marketing sector, and the best digital marketing agency will deliver relevant information, service, or product at the desired time in the buying process.
While some digital marketing agencies will also design and manage traditional advertising or company marketing, such as newspaper ads, specialist digital marketing agencies will focus on online marketing rather than "marketing corporations," which often focus on TV, radio, and print.
Whether you're a business-to-business (B2B) or a business-to-consumer (B2C) company, digital marketing may be a quick, frequently instantaneous, and dependable approach to generate leads and increase income. All digital advertising will be managed by the best digital marketing agencies based on return on investment (ROI), ensuring that the leads generated are at a cost that makes business sense and enhances profit margins. Digital marketing will assist your company and provide an answer to the issue, "How can I obtain more leads for my company?"
Digital marketing, often known as website marketing, can be divided into a variety of distinct features and services:
Search engine optimization, or "SEO," is the process of getting your website found on search engines like Google when people are looking for information about your company, services, or goods.
If your website is found for the search terms people use (commonly referred to as "keywords") to hunt for them in Google, it will drive leads and sales into your business, regardless of whether it is e-Commerce or providing services.
SEO necessitates knowledge of how Google interprets your website. What messages and information do you want Google to read on a webpage or website, and where that information should be placed so search engines can locate it. A reputable SEO firm will have a track record of achieving high rankings in search results.
When tried-and-true strategies for gaining rankings are combined with current traffic-driving trends, SEO works best. The "near me" phenomena, which has grown by 150 percent in the last year, involves mobile phone users adding "near me" to their search query, such as "SEO Company near me." These clients want to buy locally, and they want to buy from a local service or product provider.
Although SEO can be used on its own, it is most effective when paired with other services such as PPC, social media, and reputation management. Effective PPC, social media, and reputation management efforts all rely on SEO.
Pay Per Click:
Pay Per Click (PPC), sometimes known as "Google Advertising" or "online advertising," is a method of placing advertisements at the top of search results for certain keywords. These search phrases can be words people use during the "research" stage of a purchase or keywords focused on "buying keywords" when potential consumers are ready to buy.
Although your ad may appear every time a search is made, depending on your budget, you only pay when an internet user clicks on your ad and is directed to your website or calls you directly from the search results page, meaning you only pay when a potential customer clicks on your ad, hence the name Pay Per Click marketing (often abbreviated to PPC).
A few factors influence how much you pay for each click. The quality and appropriateness of the advertisement to the search phrase being used, as well as the relevancy of the page on your website that the potential customer lands on, define the "cost per click" (abbreviated to CPC). These elements go into determining your total "quality score." The lower your cost per click and the lower your cost per lead into your firm, the higher your quality score is.
In India, Google has the vast majority of search traffic, so the majority of your budget should go there. However, you won't want to overlook the smaller but still significant potential for customers from search engines like Microsoft's Bing platform, so a small portion of your budget should go there as well. Additionally, the finest PPC management businesses will consider distributing your PPC spend across multiple ads geared at various stages of the client journey. A small portion of the budget should be set aside for the research stage of the buying process when people are looking for information using broad search terms, and another small portion of the budget should be set aside for when people are looking for yours, your competitors, or the market leader's company name. The majority of the budget when potential customers use search terms directly related to making a purchase, and a small portion of the budget to re-market (show your advertising to people who have expressed interest in your services or products by visiting your website) to capture and drive up conversions from customers previously advertised to.
A Google Premier Partner will be the greatest PPC agency. A Google Premier Partner has a demonstrated track record of producing high-quality ads with competitive/low CPCs and high and positive ROIs. The top PPC agency will have a solid PPC management procedure in place to react swiftly to changes in your competitors' PPC campaigns and capitalise on them.
Unlike SEO, which can take some time to become fully effective, Pay Per Click campaigns can start producing leads for your company as soon as they go live.
When used in conjunction with SEO, PPC is quite effective. A well-optimized website will increase the quality score of your Google ad campaigns, resulting in a lower "cost per click," which means you'll get more leads for your money.
Social Media Marketing:
Platforms like Facebook and Twitter are becoming respectable ways for a company to generate leads. Facebook is great for generating awareness during the "research" stage of a customer's journey, reminding them of your services or products during the "consideration" stage, and putting your specific products in front of potential buyers during the "purchasing" stage. With such a wide audience and the ability to target clients at different stages of the purchase process, Facebook can be a smart way to create leads and sales while also providing a high return on investment.
A reputable digital marketing business will have a track record of successfully executing Facebook advertising campaigns. The top digital marketing organisations will be able to show you your social media marketing conversion rate and cost per lead.
Again, social media marketing, particularly Facebook marketing, can be done on its own, but it is far more effective when integrated with SEO and/or PPC. The computer of a potential customer who views your website is marked as having visited. This allows you to target the computer's user who has expressed an interest in your products or services.
A potential consumer will search the internet for feedback and reviews from prior customers before making a purchase. The reviews for your business, services, or products can make or break your online marketing and sales. Ensure that good reviews are easily accessible and that any negative feedback is handled properly to improve your conversion rate.
This is referred to as "reputation management" or "online reputation management" by digital marketing companies, but in reality, it is the creation of systems to generate customer reviews and feedback, ensuring that positive customer satisfaction is captured and easily accessible to potential customers.
Allowing the public to publicly submit comments is a source of anxiety for many businesses. You can't satisfy everyone all of the time, and businesses are concerned that a negative review would harm their business. To begin with, if someone is determined to submit a negative review for your company, they will find a platform to do so, and there are thousands to pick from. Controlling where customers are encouraged to post a review is preferable. Second, if handled properly, a negative or poor review might be beneficial to your company. Engaging with a negative review demonstrates that you value feedback and, as a result, value your customers. One well-managed negative review can be as beneficial to your organisation as ten positive evaluations.
A smart digital marketing firm will use one of the few well-known review platforms and give you the tools and resources you need to record, organise, and respond to consumer feedback. Rafiads Digital Marketing is Kerala, India's fastest-growing and best digital marketing agency.